SELLFISHGLOBAL Privacy Policy

Last updated: January 2026

This Privacy Policy explains how SELLFISHGLOBAL.COM and its affiliated platforms (collectively, the “Platform”) collect, use, disclose, and protect information about you when you visit or use the Platform, including any related services (the “Services”). By using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy and our Terms & Conditions.

If you do not agree with our policies and practices, do not use the Platform.

1. What Information We Collect

We collect information you provide directly to us and information we obtain automatically or from third parties.

 

1.1 Information You Provide

Account Information:** name, email address, phone number, business name, tax or registration numbers, and payment details.

Profile Information:** company logo, description, location, contact details, and language preferences.

Communications:** messages, inquiries, support tickets, and feedback you submit.

Content You Post:** product listings, photos, videos, documents, and other content you upload or share on the Platform.

Transaction Information:** order details, bids, offers, transaction history, invoicing, and related documents.

 

1.2 Information Collected Automatically

Usage Data:** pages you view, time spent on pages, clicks, search terms, and other interactions.

Device and Connectivity:** IP address, device type, browser type, operating system, mobile advertising identifiers, and network information.

Location Data:** approximate location derived from IP address or explicit location sharing, when you enable location features.

Cookies and Similar Technologies:** session tokens, preferences, analytics, and advertising identifiers.

1.3 Information from Third Parties

Business Partners:** data necessary for Know Your Customer (KYC) checks, licenses, or permits.

Payment Processors:** verification data required to process payments and anti-fraud checks.

Public Records and Regulators:** business registration, licensing, and compliance information.

2. How We Use Your Information

We may use your information for the following purposes:

Platform Provision and Improvement:** operate, maintain, and enhance the Platform, including features for buying, selling, messaging, and reporting.

Identity, KYC, and Compliance:** verify identity, licenses, registrations, permits, and ensure compliance with seafood safety and trade regulations.

Payments and Transactions:** process payments, issue invoices, manage disputes, and prevent fraud.

Communication:** respond to inquiries, provide support, and send notices about updates or changes to the Platform.

Personalization:** tailor content, recommendations, and offers.

Analytics and Security:** monitor and analyze usage and protect against security threats, fraud, and illegal activity.

Legal and Regulatory Compliance:** comply with applicable laws, regulations, and enforce our Terms & Conditions.

 

3. How We Share Your Information

 

We may share your information in the following circumstances:

 

With Sellers and Buyers Involved in Transactions:** to process and complete transactions and facilitate communications between parties.

Service Providers:** third-party vendors who assist with platform hosting, payments, analytics, customer support, and security.

Regulators and Law Enforcement:** when required by law, regulation, or legal process or to protect rights and safety.

Business Transfers:** in the event of a merger, acquisition, or sale of all or part of our assets.

Aggregated or Anonymized Data:** for analytics, research, or advertising that does not identify individuals.

We require service providers to handle data securely and only for the purposes described.

4. International Transfer of Data

Your information may be transferred to, stored, and processed in countries other than your own, including regions that may have different data protection laws. We will implement appropriate safeguards to ensure an adequate level of protection for personal data, such as standard contractual clauses or equivalent mechanisms where required.

5. Data Retention

We retain personal information for as long as necessary to provide the Platform and Services and to comply with legal obligations, resolve disputes, and enforce our agreements. Criteria used to determine retention periods include:

account activity and status

transaction history

legal or regulatory obligations

business needs and potential liabilities

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

Access, update, or correct your personal information.

Request deletion of your personal data, subject to legal obligations.

Object to or restrict certain processing of your data.

Withdraw consent where applicable.

Request data portability.

Opt out of marketing communications (where applicable).

To exercise any of these rights, please contact us using the details below. We may verify your identity before fulfilling certain requests.

7. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, and destruction. However, no security system is perfect, and we cannot guarantee absolute security.

8. Cookies and Tracking Technologies

We and our service providers use cookies and similar tracking technologies to:

remember your preferences

understand how you use the Platform

provide targeted advertising (subject to your choices)

analyze trends and improve performance

You can manage cookies through your browser settings or via our consent tools where available.

9. Marketing and Communications

You may receive marketing or promotional communications from us, or opt out as described in the communications. You can also manage preferences in your account settings.

Note: If you have transactional communications (e.g., order confirmations), those are not opt-out by virtue of marketing settings.

10. Children’s Privacy

The Platform is not intended for children under 18. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data, please contact us to remove it.

11. Your California Privacy Rights (If Applicable)

This section applies to residents of California. California residents have certain rights regarding the collection and use of their personal information. To exercise rights, contact us using the details below.

Right to know more about what is collected and how it is used

Right to request deletion of personal information

Right to opt out of certain sales or sharing of personal information

Right to non-discrimination for exercising privacy rights

Duplication with other sections may apply; consult the full policy or contact us for specifics.

12. Data Security and Incident Response

We maintain an incident response plan to detect, respond to, and notify appropriate parties in the event of a data breach.

In the event of a breach involving personal data, we will notify affected users and regulators as required by law.

13. Third-Party Links and Services

The Platform may link to third-party sites or services. We are not responsible for their privacy practices. Review their policies before sharing personal information.

14. How to Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Email: privacy@sellfishglobal.com

Postal Address: SELLFISHGLOBAL

Phone: 44 01946 841087

Please include your name, contact information, and a description of your request.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date and, in some cases, provide notice. Your continued use of the Platform after the changes constitutes your acceptance of the updated policy.